Mindweya - Advanced Mobile Game Analytics Platform

Introduction and Data Controller

Mindweya ("we," "our," or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, process, and safeguard your information when you use our mobile game analytics platform and related services. As the data controller, we are responsible for determining how and why your personal data is processed.

This policy applies to all users of our services, including developers, publishers, and anyone who interacts with our platform. We are based in the United Kingdom and comply with UK GDPR and applicable data protection laws. By using our services, you acknowledge that you have read and understood this Privacy Policy.

Our Contact Information

Mindweya Limited
126 Smithdown Rd, Liverpool L15 3JR, United Kingdom
Email: [email protected]
Phone: +441752262728

Information We Collect

We collect various types of information to provide and improve our mobile game analytics services. The data we collect helps us understand user behavior, optimize game performance, and deliver valuable insights to our clients.

Personal Information You Provide

Account registration details including name, email address, and company information

Profile information such as job title, industry, and professional interests

Communication preferences and contact details for support requests

Payment information when subscribing to premium services

Feedback, survey responses, and correspondence with our support team

Automatically Collected Data

Device information including IP address, browser type, and operating system

Usage analytics such as pages visited, time spent, and feature interactions

Technical data including session duration, error logs, and performance metrics

Location data (general geographic region based on IP address)

Cookies and similar tracking technologies for website functionality

Game Analytics Data

When you integrate our analytics SDK into your mobile games, we collect aggregated and anonymized player behavior data. This includes gameplay patterns, progression metrics, monetization events, and technical performance data. We do not collect personally identifiable information about individual game players unless specifically configured by the game developer.

How We Use Your Information

We process your personal data for specific, legitimate purposes that are essential to providing our analytics platform and maintaining our business relationship with you. Our data processing is based on various legal grounds as outlined below.

Service Provision and Performance

Creating and managing your account and user profile

Providing access to our analytics dashboard and reporting tools

Processing analytics data to generate insights and reports

Delivering customer support and technical assistance

Processing payments and managing subscription services

Communication and Marketing

Sending service updates, security alerts, and administrative messages

Providing educational content about mobile game analytics and industry trends

Delivering personalized recommendations based on your usage patterns

Sending promotional materials about new features and services (with consent)

Legal Basis for Processing

We process your personal data based on contractual necessity (to provide our services), legitimate interests (to improve our platform and communicate with users), legal compliance (to meet regulatory requirements), and consent (for marketing communications where required).

Data Sharing and Disclosure

We are committed to protecting your personal information and only share data when necessary to provide our services, comply with legal obligations, or with your explicit consent. We do not sell personal data to third parties for marketing purposes.

Service Providers and Partners

Cloud hosting providers for secure data storage and processing

Payment processors for handling subscription transactions

Email service providers for communication and marketing campaigns

Analytics tools for understanding platform usage and performance

Customer support platforms for managing user inquiries

Legal and Compliance Requirements

We may disclose personal information when required by law, court order, or government regulation. This includes sharing data to prevent fraud, protect our rights and property, ensure user safety, or comply with law enforcement requests. We will notify you of such disclosures unless prohibited by law.

Business Transfers

In the event of a merger, acquisition, or sale of business assets, personal data may be transferred to the acquiring entity. We will provide notice before your personal information is transferred and becomes subject to a different privacy policy.

International Data Transfers

As a UK-based company, we primarily process data within the United Kingdom and European Economic Area. However, some of our service providers and partners may be located in other countries, including the United States and other regions with different data protection standards.

Transfer Safeguards

Standard Contractual Clauses approved by UK and EU authorities

Adequacy decisions recognizing equivalent data protection standards

Certification schemes and codes of conduct for international transfers

Additional security measures for sensitive data transfers

Data Security and Protection

We implement comprehensive security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Our security practices are regularly reviewed and updated to address emerging threats and maintain the highest standards of data protection.

Technical Security Measures

End-to-end encryption for data transmission and storage

Multi-factor authentication for account access

Regular security audits and penetration testing

Secure cloud infrastructure with redundant backups

Access controls and role-based permissions

Organizational Security Measures

Employee training on data protection and security practices

Confidentiality agreements and background checks for staff

Incident response procedures for data breaches

Regular review and updating of security policies

Data Retention and Deletion

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary depending on the type of data and the legal basis for processing.

Retention Periods

Account information: Retained for the duration of your active account plus 3 years

Analytics data: Aggregated data retained for up to 7 years for historical analysis

Communication records: Kept for 3 years for support and quality purposes

Financial records: Retained for 7 years to comply with tax and accounting requirements

Marketing data: Processed until consent is withdrawn or legitimate interest expires

Data Deletion Process

When retention periods expire or upon your request, we securely delete personal data using industry-standard methods. Some data may be retained in anonymized form for statistical purposes or as required by law. We maintain records of data deletion activities for compliance purposes.

Your Rights and Choices

Under UK GDPR and applicable data protection laws, you have several rights regarding your personal data. We are committed to facilitating the exercise of these rights and will respond to your requests within the required timeframes.

Individual Rights

Right of Access: Request copies of your personal data and information about how it's processed

Right to Rectification: Correct inaccurate or incomplete personal information

Right to Erasure: Request deletion of your personal data in certain circumstances

Right to Restrict Processing: Limit how we use your personal data

Right to Data Portability: Receive your data in a structured, machine-readable format

Right to Object: Object to processing based on legitimate interests or for marketing purposes

Right to Withdraw Consent: Withdraw consent for processing at any time where applicable

How to Exercise Your Rights

To exercise any of these rights, contact us at [email protected] with your request. We may need to verify your identity before processing your request. Most requests will be fulfilled within 30 days, though complex requests may take longer. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been violated.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our platform, analyze usage patterns, and provide personalized content. You can control cookie settings through your browser preferences, though disabling certain cookies may affect platform functionality.

Types of Cookies We Use

Essential Cookies: Required for platform functionality and security

Performance Cookies: Collect anonymous information about site usage

Functional Cookies: Remember your preferences and settings

Marketing Cookies: Deliver relevant advertisements and track campaign effectiveness

Third-Party Tracking

We may use third-party analytics and advertising services that place cookies on your device. These services have their own privacy policies governing data collection and use. You can opt out of many third-party tracking services through industry opt-out programs or browser settings. We regularly review third-party integrations to ensure they meet our privacy standards.

Children's Privacy

Our services are designed for business users and are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16 without parental consent, we will take steps to delete such information promptly.

Game Analytics and Children

While our analytics platform may process data from mobile games that have child users, we require our clients to implement appropriate privacy protections for underage users. Game developers using our services are responsible for obtaining necessary parental consents and implementing child-safe data collection practices in accordance with applicable laws such as COPPA and UK GDPR provisions for children.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations. We will notify you of material changes through email, platform notifications, or by posting a prominent notice on our website. Your continued use of our services after changes take effect constitutes acceptance of the updated policy.

Version Control and Archives

We maintain archived versions of previous privacy policies for transparency and compliance purposes. You can request access to previous versions by contacting our privacy team. Significant changes will be accompanied by a clear summary of modifications and their effective dates.

Privacy Policy